After more than a year of video-chat holidays, business meetings with pets on-screen, and virtual schooling, the country is returning to some level of normalcy. Businesses are re-opening, group limits are being lifted, traveling is resuming, and, best of all, we can spend time with loved ones face to face. There is a year’s worth of events to make up for, and these events need to be catered. Hazlnut already has a way to allow customers to order catering. It is built right into our existing service, and everything we are about to go over is included in current Hazlnut subscriptions at no additional cost to our partners.
Features in Hazlnut Catering
We have packed our catering option with the features already available in all Hazlnut products. This includes orders printing on the restaurants printers and being processed by the restaurant’s existing service. Any customer on their favorite restaurant’s app can easily order catering using the methods they are used to, no need to learn something new! The biggest changes are how the restaurant sets up the item in the Hazlnut Dashboard. Using the availability setting on an item the restaurant can set how many days notice they need for the item. Once set up a catering button will appear on the location within the app. A new link will be provided to post online for web based ordering.
Setting up the catering menu
Our partners can find all the tools needed to set up their catering menu in the Hazlnut dashboard. A helpful FAQ detailing step-by-step instructions on how to set it up can be found here. Just like our other services, the items will need to be added to the Clover inventory first. Once the items are made, it is time to arrange them using the Hazlnut dashboard. The Hazlnut dashboard is accessible from a computer; it can also be accessed using a Clover station on the Hazlnut app (only on Clover stations 2018 or newer).
For new and existing partners wanting to learn more, reach out to firstname.lastname@example.org to set up a demo.
Looking back at 2020, one lesson we’ve learned at Hazlnut is the importance of social media and digital branding. We are on our phones more than ever giving restaurants a unique opportunity to reach more customers and sell not only food, but a social experience through digital marketing. With the crazy year we have had coming to an end, we can start looking to the upcoming one and what we can do to prepare ourselves for it. At Hazlnut, we have a few ideas to help you start 2021 off on the right foot!
With smart phone cameras competing with DSLRs these days, we live in a time where food photography is shown off and photography has become an integral part of how we choose where to eat. Instagram, TikTok, Facebook, and even LinkedIn have become channels for sharing delicious food – so that’s where our focus will be in 2021. When social media is managed well, it shows off the food and reassures a customer that the restaurant is open, trustworthy, active. Going to the social media page of a restaurant and seeing the last post was months or years ago can turn away customers. We believe that when it comes to food, people shop with their eyes so posting high quality photos of your menu that can be shared and shown off can really help elevate your marketing reach and bring in more hungry customers.
People need to be able to find your business when they search it, so SEO is important. We all know no one goes to the second page of Google search results, so being front and center is key to getting clicks. SEO is something that needs to be refined restaurant to restaurant, there is no blanket solution but there are tips and tricks. For example, when you post on Instagram you can edit your caption in advanced settings to include Alt Text to increase your restaurant’s visibility. There are companies that specialize in SEO or with some time and research it can be dialed in by anyone. This is something that will take some time, but it will pay off in the end.
Now that they found you… What now?
Once someone finds your social media channel and decides your food looks amazing and they MUST have to have it now, the next step is finding a way to order. That’s where Hazlnut comes in with online ordering. We build a branded online ordering page and give you a link to it that you can put on all of your social media and website directly. Posting a picture of a new item that looks amazing and garners a bunch of likes? Put the OLO link in the description to convert it to a sale on the spot. The online ordering link is a tool to get all of those people that you were able to reach using SEO and social media to make the final step to fall in love with your restaurant.
With holiday savings at major retailers ramping up, the restaurant industry is preparing to feed all of these shoppers. Considering the current events, we have a huge number of people grabbing their food and drinks to-go. When people are out shopping for deals, they don’t typically want to stop and sit down. With Hazlnut it has never been easier for your customers to place an order while waiting in line somewhere else. With future ordering, your customers can place an order for pick-up from the retail store they are waiting at. Their food will be cooked, packed and ready as soon as they’ve gotten through the line, checked out and make their way to your restaurant.
Gifts and Food from the Couch
Retailers are shifting to an online ordering model for this holiday season to accommodate those who can’t go out. It is estimated that a third of all holiday shopping will be done online this year. Hazlnut is here to let you reach those customers too. Our apps and online ordering support delivery options, all you need to do is supply the driver. From the comfort of their home, customers can order gifts and have dinner delivered to their door!
Push Season’s Greetings
Thinking of a restaurant to order from to host loved ones can take a lot of energy and time. Make your restaurant the easy choice! With push notifications you can remind customers you have the best product. Customers on the run will be drawn to your restaurant because they won’t have to make that arduous choice of where to go. That quick suggestion in the form of a push notification is the only nudge they’ll need to choose you.
Catering has never been easier to manage with Hazlnut. We have the ability to add a catering menu button on the app and a catering page for your online ordering. If customers are ordering catering for home or for an office, it is easy for them to customize their order and easy for you to set it up without a hassle. With future ordering limits, we close off time slots once they are full. No need to worry about all those orders being picked up or delivered at once!
Grab Valuable Real Estate
With the release of new phones like the iPhone 12 and the Galaxy S20, people will be opening boxes with new phones. This opens new real estate for your app to take up, with newfound potential to increase the number of your app users and overall customer base. At Hazlnut we want to give our clients the ability to offer their customers an app experience on the same level as Starbucks and Chick-Fil-A. Our apps have a loyalty program and one-touch reordering so you can grow your list of regular customers. Storage space on a phone is valuable and we guarantee your app is worth every byte of it.