Cruise Through COVID-19 with Online Ordering

Deep Dive into Hazlnut’s Future Ordering

During the COVID-19 pandemic, restaurants have had a majority of their business moved to online and mobile ordering. This puts a lot of strain on both the restaurant and the ordering platform. At Hazlnut, we make sure that your ordering platform holds up during these high-volume situations. While most providers have run into bugs as a result of the increased volume, Hazlnut has three key features to help restaurants cruise through COVID-19.

1) Forming a Digital Lineup ?‍♀️ – Order Limits on Timeslots

For in-store transactions, lines have been a way to help manage the number of orders being taken. This helps the kitchen to keep track of orders coming in without being overwhelmed. During COVID-19, restaurants have learned that online ordering lends itself to many customers ordering for the exact same timeslot or placing orders at the same time. This can quickly lead to a lot of unhappy customers because the demand can’t be met by the business.

Hazlnut saw this issue and implemented a new feature to fix the problem: Limiting the number of orders that can be placed for each timeslot. For example, if a restaurant can only handle three orders in a five-minute period, the 1PM timeslot would disappear after a third order is placed, leaving 1:05PM as the next available time. At Hazlnut we understand that each business is unique, so the number of orders each timeslot can handle is completely customizable. Whether that’s 3, 5, 7, or even just 1, Hazlnut has you covered.

2) Added Time that Makes Large Orders a Breeze ? – Order Lockout

Most online ordering platforms work off of an average prep time, listing earliest available pickup time based on the average time a restaurant needs to prepare an order. This works well in most situations, but not all. A small taco shack can’t be expected to prepare a $200 order in the same 10-minute window they use for a regular order. So what if an unusually large order comes through?

Hazlnut thought this through and created Order Lockout (Dollar based lockout), which adds additional prep time based on dollar amount. The default setting for this feature is that for every $50, 10 minutes gets added to the prep time, but again, each business is different, so those numbers are completely customizable. In our taco shop example, a $200 order would add 40 minutes of prep time, giving them 50 minutes to get everything ready, preparing the kitchen staff and the customer with a more realistic timeframe. Still need more time? Of course, these parameters are also customizable.

3) Volume Balance for During Peak Times ? – Volume Lockout

There is one other common scenario where average prep time falls short: an unusual increase in volume. Whether it’s a holiday or there’s a sporting event letting out, sometimes overall volume increases to unforeseen levels. While most online ordering platforms cannot account for this, Hazlnut’s system looks at total volume (online and in-store) from Clover and pushes back prep time incrementally based on how busy the restaurant is.

This feature is called “Volume Lockout” and it looks at how busy a restaurant is compared to their typical volume. If it notices an unusual spike in volume, it will add additional prep time to give the restaurant more time to get orders ready until such a time that volume returns to normal.

These three features are just a few examples of how Hazlnut is helping restaurants navigate and cruise through COVID-19. Want to learn more? Schedule a demo today!

4 Ways that Hazlnut Pays for Itself

4 Ways that Hazlnut Pays for Itself

Hazlnut’s ordering software stands apart from most other online ordering platforms in many ways. One of those way is its flat pricing structure. You pay a set fee every month and never have to worry about processing fees, transaction fees, or any limits to how much you can use the system. This makes cost-benefit analysis very simple when deciding if Hazlnut is a good fit for you.

Other platforms take money out of every order, so you never really get past the cost of the service. Here are a few ways that Hazlnut helps you blow past that monthly fee and keep all the rest as profit.

Increased volume

It goes without saying that if you give customers more ways to order from you, there will be more orders placed. Online ordering is all about convenience and it’s probably the most important thing to today’s consumer. If someone has to choose between two restaurants for takeout and has no preference, odds are they will choose the one with the more convenient method of ordering. Phone orders are outdated, and no one wants to place an order in store and then wait around for it to be ready.

According to PMQ.com, if a customer places an online order, they will visit up to 67% more frequently. When someone has a pleasant experience ordering from you, they remember that and usually end up coming back.

Online ordering increases volume by providing more ways to order

Bigger ticket sizes

When a customer orders in-store, they always feel rushed. Whether they have a line behind them or a cashier looking right at them, no one wants to waste other people’s time. When a customer orders online or through a mobile app, however, they have as much time as they want to look through the menu and make their selections. Maybe they even try something new that they never knew was on the menu.

This leads to an increase in ticket size across the board when compared to in-store orders. In fact, Business Insider says that pizza chains have an 18% higher ticket size online verses orders placed in store. Hazlnut has seen similar results: a 20% increase compared to in-store transactions.

Loyalty Program

This also seems very obvious, but a loyalty program, like the one Hazlnut offers, can help increase sales far beyond that monthly fee. Think about it, if a customer orders once and earns 80 points, they’re going to want to use those points eventually. Whether they burn them all on the next visit or come back multiple times to save up for a big reward, you’re almost guaranteeing that customer is going to come back again.

Loyalty programs, like Hazlnut’s, keep customers coming back for more

Moving Customers Away from 3rd Party Delivery

3rd party delivery through GrubHub, UberEats, or others is a double-edged sword. It’s great to provide that convenience to customers, but the margins they take out (usually 25-30%) are terrible. It turns out that having your own ordering platform, like Hazlnut, can help with that. According to Hospitality Tech, 70% of customers would rather order from you than 3rd parties.

Simply by offering your own online or mobile ordering platform, a large segment of customers will begin to order from you instead. You get to keep 100% of the profits for those orders and, in some cases, this alone can completely pay for your monthly fee.

Want to learn more about how Hazlnut can help increase sales? Schedule a demo today!

Data Evolution & Customer Experience

Conquering Convenience & Consumer Experience

Convenience, customization and quick delivery have conquered consumers expectations in the digital age. Holiday shopping has shifted from long lines and crowded malls to a comfy couch and one click on a smart phone. Packages arrive within days, sometimes even hours, of ordering. Consumers needs have evolved, and their expectations in the food industry are no exception.

In an effort to meet heightened customer needs, the food service industry has found itself in the middle of a digital evolution. PoS systems are appearing in almost every QSR, offering a smart and custom way to process orders. Clover PoS systems make managing food service run smoothly by not only taking orders and accepting payments, but also organizing inventory and managing team members.

Beyond the PoS: Mobile Ordering Apps

As we head deeper into the digital evolution, a PoS system alone is not enough to stay ahead of the technology curve. In 2017, 960 million restaurant visits were paid for with a mobile app. This shows an impressive 50% increase compared to 2016.

QSRs can deepen relationships and customer loyalty by integrating custom branded restaurant apps and websites with PoS systems. A seamless and efficient execution of the brand and its products can benefit both the customers and the company. These new additions in tech create opportunities to connect with and gather data about consumers in a way that has not been possible in the past.  

Consumer Convenience

Hazlnut app

It is not difficult to identify why consumers are adopting apps for their favorite lunch time spots. Apps allow them to order and pay without standing in line, and often find their order ready for pick-up by the time they arrive. Customers also enjoy in-app features that remember previous orders and allow order customization. Understandably, they want more convenient food and a more efficient use of their time.

However, convenience is not the only driving factor in app usage. Many apps offer to opportunity to receive exclusive coupons, loyalty points and notifications of special promotions. Rewarding customers for in-app ordering leads to increased allegiance and positive association.

Marketing Benefits

While QSRs are rising to the technical age to retain customers, PoS and well-branded apps create opportunities for the companies themselves as well. With mobile food ordering apps, restaurants can now sit directly in the hands of consumers, creating a much more intimate marketing delivery. Push notifications can alert users of promotions and specials, or even remind them of their favorite order as lunch time nears.

Once a consumer decides to open the app and order, there is new opportunity for up-selling through custom ordering and prompted add-ons. Apps are often connected to the user’s credit card, creating less hesitation in spending and instead raising ticket averages with just a few clicks.

Data Collection and Efficiency 

mobile ordering

Restaurant ordering technology has opened the door to a wave of data. By analyzing who, when and how often consumers are ordering companies can prepare better than ever before. This data allows them to forecast when they should order certain inventory and to what extent they certain ingredients should be stocked. This optimizes kitchen operations – leading to lower waste of ingredients and cash.

A Digital Evolution

Companies should not fear technology taking away from the personal experience their brand has to offer. Rather, it is time to celebrate the opportunity to add a secondary positive experience for the consumer, and a wealth new tools and data for the business. Optimize your business with an integrated PoS, website and branded app today by Scheduling a Demo with Hazlnut. 

Ready to take your business to the next level? Schedule a demo today

 

The Future of Mobile Ordering for Small Business Owners

Boost Your Business with Mobile Ordering

It’s no secret: starting your own small business takes a lot of bravado. Small business owners are the visionaries – the hard-working risk-takers that are willing to do what it takes to transform their passion into a paycheck. Part of being a successful business owner is staying open-minded and keeping up with the latest trends to satisfy customers’ needs. In a world where consumers have become accustomed to instant gratification and ease-of-use in ordering online, food ordering apps for restaurants are quickly becoming a new consumer standard. 

We Want it Now: Meeting a Growing Demand in a Millennial Market

food ordering apps for restaurants

As consumers become more familiar with online ordering in both retail and culinary trends, food ordering apps for restaurants are quickly becoming the new standard. Business Insider Intelligence Reports find that orders placed by smartphone and mobile apps will become a $38 billion industry by 2020. In just two years, it is projected that these orders will comprise 11 percent of all quick-service restaurants sales.

Now more than ever, millennials are enjoying their meals from home. In fact, when millennials order from restaurants, they’re dining in just 42 percent of what they used to. Data show that millennials are utilizing takeout services 40 percent of the time, and delivery 19 percent of the time, according to a recent study performed by Restaurant Business. As a small business, it is essential to target this growing demographic of diners who seek convenience and quality. 

Branding Wins Big on Mobile

By creating a recognizable, branded ordering app for your business, you are able to insert yourself right where young consumers spend their time: on their mobile phones. The busy modern consumer demands streamlined purchasing, the ability to shop without long lines and an efficient purchasing experience. Food ordering is no different.

By developing a food ordering app for your restaurant, you will require fewer staff to take payment and fill orders. The use of an app can also work to limit long lines and wait times, meaning that you can service more customers per hour and increase your revenue

 

Create Loyalty 

customer loyalty

Not only does the use of a mobile ordering app increase efficiency and productivity, it provides business owners with the ability to connect with their consumers on an intimate level. Loyalty programs can be attached to your ordering app to increase engagement with existing customers, strengthening the bond between business and consumer.

Hazlnut works to create systems that feature the branding elements that attracted your consumers in the first place. These systems work seamlessly with PoS systems like Clover, to allow for mobile ordering while increasing loyalty and providing marketing opportunities.

When creating your unique ordering app with Hazlnut, it’s important to consider your brand’s goals and to tailor your loyalty program accordingly. Thinking about what action you would like your consumers to take will work to promote behaviors that are right for your business. Creating a loyalty system that’s in-brand and features rewards and instructions that are simple and easy to understand will be the most enticing to consumers.  

Ready to take your business to the next level? Schedule a demo today

Are You Being Left Behind?

Are You Being Left Behind?

Top 5 Reasons Restaurants Need a Mobile Ordering App

As technology keeps improving and becomes increasingly more ubiquitous, restaurants are turning more frequently to mobile applications (iOS and Android) to enhance the customer experience. Restaurants are creating mobile apps that track loyalty and make menus available.

According to a recent statistic from the Pew Research Center, 40% of U.S. adults have ordered food online. This trend is projected to go even higher in the near future. By 2020, 70% of all foot traffic will be outside of the restaurant. That’s a staggering number.

As technology becomes more powerful, the cost for small businesses to adopt such technologies is becoming increasingly less expensive. Restaurant owners can (now more than ever) take advantage of mobile trends to increase revenues and improve the customer experience.

If that isn’t enough to decide if mobile ordering makes sense, here are a few more reasons to consider:

1. Improved customer experience

With a mobile ordering app, customers have the flexibility to order when they want and where they want. This leads to shorter lines and improves efficiency with the customer buying cycle. Employees will spend less time on the phone taking orders and more time with guests dining in the restaurant.

2. Larger average check size

When customers place orders through their phones, check sizes increase 23% on average compared to their in-store counterparts. Why is this? Seeing a menu in digital form is a lot easier to digest. Not only this the ordering process is much smoother and flows in a much more natural progression. One of the main reasons check sizes are larger, on average, is because ordering apps never forget to upsell the customer. Maybe they wanted that guacamole after all!

3. Increased take-out revenue

Not only are check sizes increasing, but take-out revenue grows on average by 30%. Some restaurants have even seen their take-out revenues double.

4. Customers are connected now more than ever

A recent study by the Pew Research Center found that 8 out of 10 Americans shop online on the web or through their smartphone. In addition, 51% shop exclusively on their phones. This number is only projected to increase as customers become more connected.

5. Improves the ordering process and reduces mistakes

Also, the ability to see and build orders in a mobile app also helps reduce human errors. This in turn increases order accuracy and improves the customers overall satisfaction.