6 Creative Ways Restaurants Are Making Money During COVID-19
At Hazlnut we are passionate about helping small businesses in our community, specifically restaurants. With most stores closing their dining rooms mid-March, COVID-19 has forced managers and staff to evolve their businesses, to stay afloat, and to prevent layoffs. Through the use of technology and flexible business operations, many restaurants are finding ways to continue to serve their customers, despite the pandemic. Check out our top 6 ways restaurants can make some extra cash while social distancing and staying safe.
Through the use of an online ordering provider restaurants are able to quickly and efficiently get customer’s orders ready and have them waiting for them at the door.
Online ordering providers that offer direct Point of Sale (POS) integration are the easiest way to start. On the Clover POS, for example, Hazlnut provides a high quality, user friendly ordering page where every order is processed directly on the Clover POS, so there aren’t any processing or transaction fees.
By allowing customers to stay in their cars and have their order walked out to them, restaurants are able to make money while keeping their customers as safe as possible. We recommend offering to place the bags in the trunk of a customer’s car so that they never have to get within 6-feet.
Using Hazlnut’s system, for example, each customer selecting “Curb side” is prompted to type in the make, model, and color of their car. This information prints out on every receipt, making it very easy to figure out which car each order belongs to.
In an effort to serve the community and boost sales, restaurants are beginning to offer free delivery. Whether a restaurant does their own delivery or uses a third-party service like GrubHub or UberEats, waiving delivery fees can be a great way to help customers stay-at-home. Free delivery helps to promote well-being of the community and can increase customer loyalty increasing business profit in the long run.
Discounted Gift Cards
By offering gift cards at a discounted rates, restaurants can receive a much needed influx of cash. In a sense, it’s a loan from your customers. They give you funds to help during this difficult time, you give them a little extra money to use down the road when things are better. It doesn’t have to be anything crazy. Simply offering 5-10% off of gift card purchases will entice plenty of regular customers to buy now.
Why not make money off of food that would otherwise be wasted? Moe’s Southwest Grill is doing this by selling excess rice, beans, and other ingredients by the pound at a discounted rate, much like a grocery store. This serves to help out people in the community, as well as help reduce their loss on excess food.
Ramp Up Marketing Efforts with Purpose
People aren’t going to buy from you if they don’t know you’re open! Designate a specific person to focus on social media marketing to spread the word. One way to go viral is by pledging to give back a portion of your sales to the community or offer a sale to essential workers. For example, Maple Street Biscuit Company uses their campaign #ThankYouThursday to offer $1 biscuits to teachers, healthcare workers, and restaurant industry workers. Some business is better than no business, and the more people you can get the attention of, the better impact you can create.