Supporting Our Jacksonville Community

Hazlnut Provides a Large-Scale Contactless Experience at the 2021 Jacksonville Jazz Festival

Venture-backed software company, Hazlnut, is bringing a contactless experience to the Jacksonville Jazz Festival for Premium Experience VIP packages from Oct. 1 – Oct. 3, 2021. Premium Experience VIP packages will include a wristband credential with a unique QR code that is connected to their festival account varying from $50 to $200 food and beverage credits for the weekend. 

The team at Hazlnut is led by co-founders Dick Sikes and Steven Edwards, Jacksonville natives and previous guests of the Jacksonville Jazz Festival.

“As jazz fans who have attended the Jacksonville Jazz Festival over the years, we’re always open to possibilities to give back to the City of Jacksonville,” said Dick Sikes, CEO at Hazlnut. “At Hazlnut, we are passionate about creating solutions for the food and beverage industry, but we are also passionate about the Jacksonville community. Our team will be on-site during the event to answer questions and enhance the festival experience.”

About Hazlnut

Hazlnut is a Jacksonville-based software company founded by childhood best friends. Hazlnut offers white-labeled, turn-key solutions to small-to-medium-sized restaurants to help them compete against larger chains on a national level. They seek to bring the latest technology into the restaurants, constantly working to improve the ordering experience for both the customers and business owners alike.

About the Jacksonville Jazz Festival

The Jacksonville Jazz Festival is a free, multi-day music festival produced by the City of Jacksonville Division of Sports and Entertainment. The festival welcomes residents and visitors to enjoy live music performances, food, drinks, and activations throughout the weekend in Downtown Jacksonville along the St. Johns River. The Jacksonville Jazz Festival includes two stages of great music, Piano Competition, Sacred Jazz Brunch, Jazz Marketplace, Jazz Clinic, and more. For updates and information, please visit jacksonvillejazzfest.com.

The Swingin’ Stage at the Jacksonville Jazz Festival on the St. Johns River

Increase Ticket Size with Hazlnut

“Chips and a drink do sound nice…” is the standard reply when customers are offered an upsell, but you wouldn’t know otherwise if it is never offered in the first place. Employees will occasionally forget during the lunch rush or get caught in a conversation with the customer, and they never get the chance to recommend the add-on. Hazlnut ordering never forgets to offer a tailored upsell to the customer. This leads to more upsells added to their carts, and a higher ticket size. Historically, we’ve calculated a 15% increase on ticket size comparing dine-in to Hazlnut orders that have an upsell. On average, this is $7 added-on per ticket.

Tailored Upsell

A few tailored upsells receive a positive response more often than a single, generic upsell offering the same add-on no matter what is in the cart. Offering an item that the customer already added to their cart or offering sweet treats with a healthy meal seems a little silly. Hazlnut upsells solves this with a dynamic upsell system that reads into the customer’s cart before offering your carefully selected upsell. It will read from your list of recommended selections based on your set priorities until it finds the best match for the customer. Using a series of what we call “triggers” and “avoids”, the customer will always see the optimal recommendation to pair with their meal.

Tasteful Timing

Another key thing to consider is the fact that we don’t want to harass the customer with multiple pop-ups. To avoid this, the upsell is set to only suggest one item, and it will only appear the first time the customer goes into their cart. If they return to the menu to add something, or maybe wanted to double check something on the menu, they will not be prompted again on that order.

Upsell Photos

We have shared in the past how beneficial it is to upload appetizing food images, and the same applies to the upsell pop-up. A verbal offer from a server doesn’t have the same appeal as a mouth-watering photograph on a device. Nothing quite compares to the extra rumble in your stomach when you see the freshly fried churros drizzled in chocolate. It’s so tantalizing, there’s no way your customer can resist adding it to their cart. Ultimately, adding a few custom upsells to your Hazlnut Kiosk, mobile app, and online ordering will drastically increase the odds that your average ticket size will go up by 15% or more.

Your Newest Employee: Hazlnut Kiosks

16 months have passed since COVID-19 impacted daily lives forever. As people go back out to restaurants and return to some level of normalcy, restaurant operations have become stressed to a near breaking point. Meet Hazlnut, a company that is helping to bring new-age technology to small businesses across the country.

Meeting a Demand for a Market Heavily Impacted by COVID-19

As restaurants struggle to hire serving staff, Hazlnut provides a solution that is helping brands win big through the use of restaurant kiosks. Seamlessly integrated with popular point of sale systems, Hazlnut helps deepen customer relationships by managing lines, increasing front of house efficiency, and providing a custom dining experience that can keep up with demand without the hassle of hiring a new employee. Kiosks allow customers to place their own orders so, managers can reallocate staff to more pressing tasks like food prep. When a customer places their order through a kiosk, there is also an increase in order accuracy.

“With software, if you can envision it, you can build it. We come in and help lift up small businesses to help compete with bigger brands like Panera Bread and McDonald’s. It’s rewarding seeing local businesses rise to the competition,” said Dick Sikes, Co-Founder and CEO of Hazlnut.

The timing is just right for such a product as well.

Restaurant kiosks are gaining in popularity, and customers are starting to prefer them. In fact, certain customers prefer them. Customers like interacting with kiosks as they tend to present the menu in a clearer way (with high resolution pictures) and restaurant owners can ensure that any ‘add-on’ mods are charged for appropriately.

John & Angie, Franchisees at Larry’s Giant Subs (Florida) said, “Already planning to purchase more for our other locations!”

Hazlnut connects restaurants directly to customers through e-commerce, online sales, and point of sale systems such as Clover, which is used in millions of restaurants worldwide. This saves time for employees so that they don’t have to pick up the phone as often and can focus on who they are serving in-stores. Wait time decreases and every order can be filled faster.

Optimize your business with an integrated kiosk, website, and branded app today by Scheduling a Demo with Hazlnut. To follow their story, visit Hazlnut.com.

How Hazlnut can help with catering

After more than a year of video-chat holidays, business meetings with pets on-screen, and virtual schooling, the country is returning to some level of normalcy. Businesses are re-opening, group limits are being lifted, traveling is resuming, and, best of all, we can spend time with loved ones face to face. There is a year’s worth of events to make up for, and these events need to be catered. Hazlnut already has a way to allow customers to order catering. It is built right into our existing service, and everything we are about to go over is included in current Hazlnut subscriptions at no additional cost to our partners.

Features in Hazlnut Catering

We have packed our catering option with the features already available in all Hazlnut products. This includes orders printing on the restaurants printers and being processed by the restaurant’s existing service. Any customer on their favorite restaurant’s app can easily order catering using the methods they are used to, no need to learn something new! The biggest changes are how the restaurant sets up the item in the Hazlnut Dashboard. Using the availability setting on an item the restaurant can set how many days notice they need for the item. Once set up a catering button will appear on the location within the app. A new link will be provided to post online for web based ordering.

Setting up the catering menu

Our partners can find all the tools needed to set up their catering menu in the Hazlnut dashboard. A helpful FAQ detailing step-by-step instructions on how to set it up can be found here. Just like our other services, the items will need to be added to the Clover inventory first. Once the items are made, it is time to arrange them using the Hazlnut dashboard. The Hazlnut dashboard is accessible from a computer; it can also be accessed using a Clover station on the Hazlnut app (only on Clover stations 2018 or newer).

For new and existing partners wanting to learn more, reach out to sales@hazlnut.com to set up a demo.