Increase Ticket Size with Hazlnut

“Chips and a drink do sound nice…” is the standard reply when customers are offered an upsell, but you wouldn’t know otherwise if it is never offered in the first place. Employees will occasionally forget during the lunch rush or get caught in a conversation with the customer, and they never get the chance to recommend the add-on. Hazlnut ordering never forgets to offer a tailored upsell to the customer. This leads to more upsells added to their carts, and a higher ticket size. Historically, we’ve calculated a 15% increase on ticket size comparing dine-in to Hazlnut orders that have an upsell. On average, this is $7 added-on per ticket.

Tailored Upsell

A few tailored upsells receive a positive response more often than a single, generic upsell offering the same add-on no matter what is in the cart. Offering an item that the customer already added to their cart or offering sweet treats with a healthy meal seems a little silly. Hazlnut upsells solves this with a dynamic upsell system that reads into the customer’s cart before offering your carefully selected upsell. It will read from your list of recommended selections based on your set priorities until it finds the best match for the customer. Using a series of what we call “triggers” and “avoids”, the customer will always see the optimal recommendation to pair with their meal.

Tasteful Timing

Another key thing to consider is the fact that we don’t want to harass the customer with multiple pop-ups. To avoid this, the upsell is set to only suggest one item, and it will only appear the first time the customer goes into their cart. If they return to the menu to add something, or maybe wanted to double check something on the menu, they will not be prompted again on that order.

Upsell Photos

We have shared in the past how beneficial it is to upload appetizing food images, and the same applies to the upsell pop-up. A verbal offer from a server doesn’t have the same appeal as a mouth-watering photograph on a device. Nothing quite compares to the extra rumble in your stomach when you see the freshly fried churros drizzled in chocolate. It’s so tantalizing, there’s no way your customer can resist adding it to their cart. Ultimately, adding a few custom upsells to your Hazlnut Kiosk, mobile app, and online ordering will drastically increase the odds that your average ticket size will go up by 15% or more.

An Interview with a Developer

We sat down with one of our software engineers, Bhuvan, who led the kiosk development project here at Hazlnut, to ask him about how he approached our first tangible hardware project.

Thank you for joining us, Bhuvan.

Good to be here.

When our executive team announced the Hazlnut Kiosks idea, we were obviously eager to see what it would become. What was the most exciting thing to you about starting the Hazlnut Kiosks project?

The whole concept of kiosks and the numerous problems it solves for our clients made it an exciting and unique opportunity for me as a Software Engineer. I like to look at the impact that a technology can have, and the timing of this product couldn’t be more right. Kiosks tackle labor shortage problems, improve order flows and wait times, etc. which I feel make it a must-have for restaurants.

That’s great to hear that you were immediately inspired by the solution it would provide for our restaurant partners. Once you got started, what were the biggest challenges you tackled during the development process?

Being new to iOS development, there was a learning curve for sure which was the biggest hurdle when I started working on the kiosk. I was able to get on fairly quickly with the help of my teammates. Later on, working with a third-party physical accessory which is the card reader, and using new payment gateway services came with their own set of challenges.

How did you confront the additional challenges presented by the card reader accessory, and what did you ultimately learn from that experience?

Since it was something entirely new to us, we relied on the information they could provide. The documentation on the reader and its APIs was pretty obscure and there wasn’t much online either so I had to reach out to the technical team in charge of maintaining the reader’s firmware and APIs at times. I also read a lot of documentation and examples on Swift language’s external accessory modules. Overall, it made my skillset more diverse and I got some valuable experience having discussions with other developers from that technical team.


Well, I am glad you were able to overcome those hurdles. What features are you the proudest of?

I’m proud of the entire project for sure because a kiosk must be robust and reliable as it always keeps running, order after order. Features like a streamlined order flow and UI, building orders on the point of sale in real-time, and enabling card/contactless payments through the card reader and payment services in a secure way would be on the top of my list.

It sounds like a lot of features got packed into this device. Speaking of UI and order flow, what inspired you to build it out in the way that you did?

The restaurants’ customers are the end-users here so having a fast and streamlined order flow, and a very user-friendly UI were our focal points. Having discussions with the team, bouncing ideas off of each other helped a lot.

Well that’s all the time we have today, thank you so much for joining us.

If you wanted to hear more about Bhuvan, check out this blog post where we sat down with him and explored his background, how he became a part of the Hazlnut Team, and some of his interests outside of work.

Your Newest Employee: Hazlnut Kiosks

16 months have passed since COVID-19 impacted daily lives forever. As people go back out to restaurants and return to some level of normalcy, restaurant operations have become stressed to a near breaking point. Meet Hazlnut, a company that is helping to bring new-age technology to small businesses across the country.

Meeting a Demand for a Market Heavily Impacted by COVID-19

As restaurants struggle to hire serving staff, Hazlnut provides a solution that is helping brands win big through the use of restaurant kiosks. Seamlessly integrated with popular point of sale systems, Hazlnut helps deepen customer relationships by managing lines, increasing front of house efficiency, and providing a custom dining experience that can keep up with demand without the hassle of hiring a new employee. Kiosks allow customers to place their own orders so, managers can reallocate staff to more pressing tasks like food prep. When a customer places their order through a kiosk, there is also an increase in order accuracy.

“With software, if you can envision it, you can build it. We come in and help lift up small businesses to help compete with bigger brands like Panera Bread and McDonald’s. It’s rewarding seeing local businesses rise to the competition,” said Dick Sikes, Co-Founder and CEO of Hazlnut.

The timing is just right for such a product as well.

Restaurant kiosks are gaining in popularity, and customers are starting to prefer them. In fact, certain customers prefer them. Customers like interacting with kiosks as they tend to present the menu in a clearer way (with high resolution pictures) and restaurant owners can ensure that any ‘add-on’ mods are charged for appropriately.

John & Angie, Franchisees at Larry’s Giant Subs (Florida) said, “Already planning to purchase more for our other locations!”

Hazlnut connects restaurants directly to customers through e-commerce, online sales, and point of sale systems such as Clover, which is used in millions of restaurants worldwide. This saves time for employees so that they don’t have to pick up the phone as often and can focus on who they are serving in-stores. Wait time decreases and every order can be filled faster.

Optimize your business with an integrated kiosk, website, and branded app today by Scheduling a Demo with Hazlnut. To follow their story, visit Hazlnut.com.

2020’s Hottest Restaurant Technology

Here at Hazlnut, we believe restaurant technology is the future. We took a look at all of the advancements made in 2020 and will integrate the best of them into our products to provide cutting edge apps and online ordering. We are here to shine a spotlight on some of those advancements and see how they can help businesses grow.

Kiosks

One advancement that has been gaining popularity and we are starting to see everywhere is self-service kiosks. They are incredibly popular due to how easy they are to use. With kiosks, customers can place their entire order by themselves, which means the restaurant can focus their staff in other areas. Kiosks also can improve order accuracy since the customer adds the modifiers themselves. Since multiple people can order at once with multiple kiosks wait times will be reduced.

Chat Box

Speaking of chat boxes, the digital communication in the restaurant industry is on the rise. Facebook has integrated chat on pages with average response time displayed to the customer. There are going to be questions from customers at home who have turned to online ordering. Deploying a chat option on a restaurants website and social media is a way to cut down the time your employees are on the phone. Questions like hours, location, and contact info will be automatically answered with a chat bot. With Hazlnut you can program it to give them the link to your online ordering page and have it tell the customer about your app.

Tabletop Ordering

Many foodservice advancements are based on limiting contact between customers and the restaurant staff. Servers won’t have to go to tables to take orders when restaurants utilize tabletop ordering. This is an option for when a full sized kiosk won’t work, like at a restaurant with table service. Every restaurant has different needs, so there are different tabletop options. Tabletop kiosks will be ready at the table when the customer is seated to take their order. Another option is to have the customer use the hardware almost everyone has in their pocket, cell phones. Using a branded mobile app like the ones we develop here at Hazlnut, a customer can order food to the table right from their own phone. Details on how that can be set up can be found here.

Robot Chefs

One technology advancement that we find really cool and just want to talk about is robot chefs. One of our sales reps has a background in baking and first was introduced to the concept by the Unifiller cake decorating machines. They are impressive machines that are designed for commercial output of baked goods that have a made from scratch touch. More recently, Samsung has made a pair of arms that hang from the ceiling and act as a sous chef. These are currently for home use but with the way the restaurant technology is advancing it will be no time at all before all kitchens have robotic sous chefs to increase kitchen productivity.

At Hazlnut we look at what works and what doesn’t and adjust accordingly to provide the best products. Analyzing trends from past years is a way we focus efforts into what to develop. Looking ahead is important too, so stand by for what restaurant technology we are looking forward to in 2021.